To find out which channels your site visitors come from, you can use the Acquisition section, present in the Statistics panel accessible from the Site Manager of your editor.
There are two tables in this section.
- Acquisition channel: this table shows a list of the various channels used by your visitors to access the site, such as Social Networks, Search Engines, Direct Inputs (thus typing the site directly), Sponsored Campaigns and other websites. If you deem it necessary, you can filter the table based on the parameters indicated at the top of each column. This will give you an overview of which channel is working the most;
- Referrals: while the acquisition channels are collected in a generic way in the first table, here you will find the details of each channel, for example Instagram, Facebook and other social networks that are part of the Social Network channel, and the keywords entered in the engines of search as well as the search engine used, such as Yahoo or Libero. Here too it is possible to sort the table according to the filters indicated on each column.
You can change the period you intend to analyze at any time by changing the date at the top of the section.